One incredible asset at Ivy Tech Northeast is our media services specialist. In non-Ivy Tech terms that translates into “videographer.”
READ MOREI recently took a DiSC classic assessment test. The revelations from this most recent DiSC assessment made me think about my role as NCMPR president.
READ MOREKeeping it short, sweetheart (KISS), in communication is the key to grabbing and keeping your target audience’s attention. Whether it’s a brochure, flyer or postcard, individuals want to be able to skim information to understand what they’re to do and learn how the information will benefit them.
READ MOREPlan B. It’s a necessity when it comes to communication and marketing. Picture this – you’ve arranged for a live remote with your local TV station in the early morning hours at one of your campuses. Everything’s been taken care of … except for the rain that wasn’t expected.
READ MOREFifty years ago, a group of farmers and business people determined that despite myriad challenges, they had the time, resources and reasons to establish a college that would have a life-changing impact on thousands of individuals.
READ MOREI’ve been working in marketing for more than 27 years, and I’m still learning new things. Heck, I still enjoy taking on new challenges, even when I’m in unfamiliar territory.
NCMPR often presents me with new challenges, allowing me the opportunity to grow in directions I never expected. I find myself taking on tasks I never thought I could, with constant encouragement from my peers.
NCMPR members who have attended a district or national conference have likely had the opportunity to hear Pam Cox-Otto speak. She co-founded Interact Communications, and she often talks about how we can do our jobs better by looking at the barriers keeping us from that goal. One of her ideas has always struck me as particularly helpful: nontransactional marketing.
READ MOREAs the director of marketing and public relations at Southeast Kentucky Community & Technical College (SKCTC), I’m often at events with camera in tow ready to record special moments. Graduation day is one of the highlights of the year. There’s nothing I love more than capturing great shots of happy graduates and proud families.
READ MOREAt HACC, Central Pennsylvania’s Community College, we make sure that students are at the forefront of everything we do, including our integrated marketing communication efforts. If you see something related to HACC – whether it’s on our website, a print piece, in an email or on social media – the odds are very high that you are looking at a HACC student or successful graduate of our programs.
READ MOREIn my life of marketing, babies, puppies and fun, there are lots of photos. My problem, though, was that photos (especially those of my family) tended to not leave my phone. Sound familiar?
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