District 1 Conference – 2018

by Ron Taber – Northern Essex Community College – Haverhill, MA
This year’s District 1 conference was held Nov. 5-7 in beautiful Annapolis, Maryland. Over 100 attendees enjoyed informative programming, great networking opportunities, and quaint accommodations at the Historic Inns of Annapolis.

READ MORE

“C” What New Marketing is All About

by Jackie Watson – Kentucky Community and Technical College System – Versailles, KY
Five years ago marketers could start a campaign with no more than a gut instinct on creative design and a target audience group, then sit back and wait for the results to come in. Sorry, Charlie. That’s not how it works anymore.

READ MORE

What is Arc Voltage? Find Your Content Experts.

by Linnie S. Carter, PH.D, APR and Megan Hoose – HACC, Central Pennsylvania’s Community College – Harrisburg, PA
Colleges’ marketing and communication departments cannot be the keeper of all knowledge – or know every single detail about all of the college’s programs. We need content experts to help us by laying the foundation.

READ MORE