“C” What New Marketing is All About

by Jackie Watson – Kentucky Community and Technical College System – Versailles, KY
Five years ago marketers could start a campaign with no more than a gut instinct on creative design and a target audience group, then sit back and wait for the results to come in. Sorry, Charlie. That’s not how it works anymore.

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What is Arc Voltage? Find Your Content Experts.

by Linnie S. Carter, PH.D, APR and Megan Hoose – HACC, Central Pennsylvania’s Community College – Harrisburg, PA
Colleges’ marketing and communication departments cannot be the keeper of all knowledge – or know every single detail about all of the college’s programs. We need content experts to help us by laying the foundation.

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Maximizer

Gallup (which runs CliftonStrengths) dives deep into how to maximize each of your strengths and how to work around it if particular strengths are a “lesser theme” for you (Gallup never talks about weakness or being bad at anything). Not seeing “Maximizer” as a top five strength doesn’t mean someone doesn’t strive for excellence – it just means that they may not be as selective about how they direct their energy.

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