by Linnie S. Carter, PH.D, APR and Megan Hoose – HACC, Central Pennsylvania’s Community College – Harrisburg, PA
Colleges’ marketing and communication departments cannot be the keeper of all knowledge – or know every single detail about all of the college’s programs. We need content experts to help us by laying the foundation.
by Christine Payton – South Louisiana Community College – Lafayette, LA
Branding isn’t usually the first thing that comes to mind when you make a trip to the emergency room. One recent trip to the ER with my dad, however, had me thinking all about branding – after I knew he’d be OK, of course!
by Ellen Davis – Temple College – Temple, TX
When our college rolled out a new logo last year, many things needed to be changed – including our faculty/staff nametags.
Gallup (which runs CliftonStrengths) dives deep into how to maximize each of your strengths and how to work around it if particular strengths are a “lesser theme” for you (Gallup never talks about weakness or being bad at anything). Not seeing “Maximizer” as a top five strength doesn’t mean someone doesn’t strive for excellence – it just means that they may not be as selective about how they direct their energy.
READ MOREEstablishing a consistent brand across campus can be difficult, especially when your athletic department uses a logo that’s different from the one the rest of the college uses.
READ MOREHACC, Central Pennsylvania’s Community College, is a household name in our region. This means that after we’ve turned off our work brains in the evenings or on the weekends, we regularly run into people who have a connection to the school or are curious to know more.
READ MOREThose of us who work in academia often take for granted that everyone else understands all the terms we use.
READ MOREWe all know that many people these days take to social media to air their complaints. And complaints about community colleges are no exception.
READ MOREIf the culture at your college is anything like that at mine, then the marketing office is occasionally looked at as “The Fixer” – that sometime superhero who’s called upon to repair all sorts of ills.
READ MOREThe communication and marketing office at a community college remains busy no matter the season. There’s no downtime, really. Media requests don’t wait, and messages on social media can’t wait. We’re on a go-go-go schedule.
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