by Erica Meza – Palo Alto College – San Antonio, TX
Changing your perspective to approach problems from a position of “yes,” can allow you to be more collaborative with colleagues and deliver results that can make all the difference.
by Jackie Watson – Kentucky Community and Technical College System – Versailles, KY
Five years ago marketers could start a campaign with no more than a gut instinct on creative design and a target audience group, then sit back and wait for the results to come in. Sorry, Charlie. That’s not how it works anymore.
by Lynn Whalen – Lincoln Land Community College – Springfield, IL
As the school year gets underway, you may be planning to hire student workers. Hiring student employees can provide the extra hands our busy offices crave and so much more.
by Jeff Ebbing – Southeastern Community College – West Burlington, IA
I don’t know about you, but I packed a LOT into my summer. We put 8,492 miles on my wife’s tiny Ford Fiesta (and I likely rounded down) as we traversed no less than eight states over a two-month period.
by Anne Krueger – Grossmont-Cuyamaca Community College District – El Cajon, CA
This summer, like every summer, my big project at work is putting together the district’s annual report. But my work on the report doesn’t begin in June. It’s something I think about every day of the year.
by Linnie S. Carter, PH.D, APR and Megan Hoose – HACC, Central Pennsylvania’s Community College – Harrisburg, PA
Colleges’ marketing and communication departments cannot be the keeper of all knowledge – or know every single detail about all of the college’s programs. We need content experts to help us by laying the foundation.
by Christine Payton – South Louisiana Community College – Lafayette, LA
Branding isn’t usually the first thing that comes to mind when you make a trip to the emergency room. One recent trip to the ER with my dad, however, had me thinking all about branding – after I knew he’d be OK, of course!
by Ellen Davis – Temple College – Temple, TX
When our college rolled out a new logo last year, many things needed to be changed – including our faculty/staff nametags.
Gallup (which runs CliftonStrengths) dives deep into how to maximize each of your strengths and how to work around it if particular strengths are a “lesser theme” for you (Gallup never talks about weakness or being bad at anything). Not seeing “Maximizer” as a top five strength doesn’t mean someone doesn’t strive for excellence – it just means that they may not be as selective about how they direct their energy.READ MORE
Establishing a consistent brand across campus can be difficult, especially when your athletic department uses a logo that’s different from the one the rest of the college uses.READ MORE