A decade ago, marketing teams managed a website and a couple of social media accounts. The most advanced teams were dabbling in Google AdWords or boosted Facebook posts. Since then, expectations have exploded. Platforms and strategies that did not exist 10 years ago have become standard practice. Marketers have gone from managing one or two … Building an AI-ready marketing team
READ MORE by Noor Mah-E – Elgin Community College – Elgin, IL
AI-driven chatbots can engage with Generation Alpha students just the way they want, instantly and with personalized responses. These smart bots not only provide timely information but also contribute to a modern and meaningful connection between institutions and prospective students.
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