by Jackie Watson – Kentucky Community and Technical College System – Versailles, KY
Five years ago marketers could start a campaign with no more than a gut instinct on creative design and a target audience group, then sit back and wait for the results to come in. Sorry, Charlie. That’s not how it works anymore.
It’s no secret that Nintendo’s release of the augmented-reality game, Pokémon GO, has significantly impacted the world. The popular game has landed itself at the top of the charts since its release in the United States, Australia and New Zealand in early July.READ MORE
When I was 3, my parents bought our first house. It was the most 1973 you could pack under one roof … a chocolate-brown split-level with wall-to-wall shag carpet, avocado green appliances, a harvest gold toilet and tub, and a rec room with a hi-fi console stereo and rough-hewn wood paneling. Dy-no-mite!READ MORE