by Del Belcher – Jackson College – Jackson, MI
I recently attended the NCMPR District 3 conference in Milwaukee and found myself in a few conversations about TikTok – specifically for 2-year colleges.
One incredible asset at Ivy Tech Northeast is our media services specialist. In non-Ivy Tech terms that translates into “videographer.”READ MORE
At HACC, Central Pennsylvania’s Community College, we make sure that students are at the forefront of everything we do, including our integrated marketing communication efforts. If you see something related to HACC – whether it’s on our website, a print piece, in an email or on social media – the odds are very high that you are looking at a HACC student or successful graduate of our programs.READ MORE
In my life of marketing, babies, puppies and fun, there are lots of photos. My problem, though, was that photos (especially those of my family) tended to not leave my phone. Sound familiar?READ MORE
The ongoing demand for digital content – video, social media, and online and mobile advertising – continues to be a challenge for many community colleges. Limited resources, shrinking budgets and small staff sizes make it difficult to keep pace in a world where traditional and online campaigns must seamlessly align, and marketing content has to be produced on a continual basis just to stay competitive.READ MORE