by Dave Murray – Grand Rapids Community College – Grand Rapids, MI
At heart, all of us in communications and marketing are storytellers. Grand Rapids Community College students have wonderful stories. They are stories of hope and perseverance. And we get to tell them.
by Jaclyn Y. Garver – NCMPR National Office – Fort Wayne, IN
Music can make a film, or it can make it unwatchable schlock – and the same is true for the 30-second spots marketers produce for their community colleges. NCMPR asked community college marketers to share their favorite audio websites for video projects.
by Del Belcher – Jackson College – Jackson, MI
I recently attended the NCMPR District 3 conference in Milwaukee and found myself in a few conversations about TikTok – specifically for 2-year colleges.
One incredible asset at Ivy Tech Northeast is our media services specialist. In non-Ivy Tech terms that translates into “videographer.”READ MORE
At HACC, Central Pennsylvania’s Community College, we make sure that students are at the forefront of everything we do, including our integrated marketing communication efforts. If you see something related to HACC – whether it’s on our website, a print piece, in an email or on social media – the odds are very high that you are looking at a HACC student or successful graduate of our programs.READ MORE
In my life of marketing, babies, puppies and fun, there are lots of photos. My problem, though, was that photos (especially those of my family) tended to not leave my phone. Sound familiar?READ MORE
The ongoing demand for digital content – video, social media, and online and mobile advertising – continues to be a challenge for many community colleges. Limited resources, shrinking budgets and small staff sizes make it difficult to keep pace in a world where traditional and online campaigns must seamlessly align, and marketing content has to be produced on a continual basis just to stay competitive.READ MORE