by Linnie S. Carter, Ph.D., APR, and M. Pamilla Saylor – HACC, Central Pennsylvania’s Community College – Harrisburg, PA
Preparation is the key to confidence, even in the midst of fast-breaking events. If you do your job right, your college executives will instinctively know how to handle the media.
by Jeff Ebbing – Southeastern Community College – West Burlington, Iowa
I don’t know about you, but I’ve been pretty darn busy getting ready for a visit from the Jolly Old Elf in a few weeks, and the last one on my gift-giving list is you.
by Michele Kersten-Hart – Oakland Community College – Bloomfield Hills, MI
Holy Toledo! NCMPR’s District 3 fall conference, “You’ll Do Better in Toledo,” hit it out of the park.
by Ron Taber – Northern Essex Community College – Haverhill, MA
This year’s District 1 conference was held Nov. 5-7 in beautiful Annapolis, Maryland. Over 100 attendees enjoyed informative programming, great networking opportunities, and quaint accommodations at the Historic Inns of Annapolis.
by Erica Meza – Palo Alto College – San Antonio, TX
Changing your perspective to approach problems from a position of “yes,” can allow you to be more collaborative with colleagues and deliver results that can make all the difference.
by Jackie Watson – Kentucky Community and Technical College System – Versailles, KY
Five years ago marketers could start a campaign with no more than a gut instinct on creative design and a target audience group, then sit back and wait for the results to come in. Sorry, Charlie. That’s not how it works anymore.
by Lynn Whalen – Lincoln Land Community College – Springfield, IL
As the school year gets underway, you may be planning to hire student workers. Hiring student employees can provide the extra hands our busy offices crave and so much more.
by Jeff Ebbing – Southeastern Community College – West Burlington, IA
I don’t know about you, but I packed a LOT into my summer. We put 8,492 miles on my wife’s tiny Ford Fiesta (and I likely rounded down) as we traversed no less than eight states over a two-month period.
by Anne Krueger – Grossmont-Cuyamaca Community College District – El Cajon, CA
This summer, like every summer, my big project at work is putting together the district’s annual report. But my work on the report doesn’t begin in June. It’s something I think about every day of the year.
by Linnie S. Carter, PH.D, APR and Megan Hoose – HACC, Central Pennsylvania’s Community College – Harrisburg, PA
Colleges’ marketing and communication departments cannot be the keeper of all knowledge – or know every single detail about all of the college’s programs. We need content experts to help us by laying the foundation.