by Keith Paul – Community College of Rhode Island
SEO helped institutions get found. GEO will determine whether they’re understood. This post unpacks how generative AI, changing student behavior, and the 2026 ADA accessibility deadline are converging—and what higher ed marketers must do now to stay visible, credible and future-ready.
Stephanie Reyna – Saddleback College – Mission Viejo, CA
What do dinner-table conversations and equity-centered marketing have in common? More than you’d think. A recent aha moment revealed how the words we choose—often without thinking—shape the way we see our students. Here’s why asset-based language matters more than ever.
Patrick Stone – Cape Cod Community College – Barnstable, MA
A cross-country district conference whirlwind reveals the heartbeats of different regions and the new wave of creative leaders in community college communications. See favorite photos from the road!
Kate Kirkpatrick – Truckee Meadows Community College – Reno, NV
Five hacks to help you make key changes to strengthen your comms approach and prepare to serve an increasingly diverse mix of generations.
Megan Smedley – Ashland Community and Technical College – Ashland, KY
Beyond traditional crises, a college’s reputation faces daily challenges. Read why empowering your PR team is essential for protecting your institution’s most valuable asset.
Felicia Holt – Piedmont Community College – Roxboro, NC
What do an executive assistant to the president and a communications manager have in common? More than you’d think. Follow one professional’s unexpected journey from administrative support to leading campus-wide messaging—and discover how both roles require adaptability, trust and a whole lot of hats.
Maya Demishkevich – Carroll Community College – Westminster, MD
Let’s be real: getting anyone to take a survey is hard. Getting students to take one? Even harder. Here’s how we made it happen …
by Beth McKenna – Grand Rapids Community College – Grand Rapids, MI
This story is the 2024 gold Paragon winner for Excellence in Writing-Short Form. It was reported by Beth McKenna and the photo was provided courtesy of Carlos Marroquin-Lozada.
by Jaclyn Y. Garver – NCMPR National Office – Fort Wayne, IN
Most of what’s written about Dr. Breyer underline all the ways she helped people and her commitment to peace, justice and nonviolence. “Among her proudest achievements was her role on The President’s Committee on the Employment of People with Disabilities and the subsequent federal legislation extending justice to a previously neglected population.”
by Keith Paul – Northern Essex Community College
I love a good team project, I do. But sometimes, “collaborative culture” is code for, “every single person wants to weigh in on marketing.” There’s an art to knowing your lane, folks, and marketing happens to be ours.
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