by Ellen Davis – Temple College – Temple, TX
While I frequently get good marketing ideas from other colleges, I also think we need to look to the commercial sector for inspiration.
by Jeff Ebbing – Southeastern Community College – West Burlington, Iowa
I don’t know about you, but I’ve been pretty darn busy getting ready for a visit from the Jolly Old Elf in a few weeks, and the last one on my gift-giving list is you.
by Jackie Watson – Kentucky Community and Technical College System – Versailles, KY
Five years ago marketers could start a campaign with no more than a gut instinct on creative design and a target audience group, then sit back and wait for the results to come in. Sorry, Charlie. That’s not how it works anymore.
by Linnie S. Carter, PH.D, APR and Megan Hoose – HACC, Central Pennsylvania’s Community College – Harrisburg, PA
Colleges’ marketing and communication departments cannot be the keeper of all knowledge – or know every single detail about all of the college’s programs. We need content experts to help us by laying the foundation.
HACC, Central Pennsylvania’s Community College, is a household name in our region. This means that after we’ve turned off our work brains in the evenings or on the weekends, we regularly run into people who have a connection to the school or are curious to know more.
READ MOREIf the culture at your college is anything like that at mine, then the marketing office is occasionally looked at as “The Fixer” – that sometime superhero who’s called upon to repair all sorts of ills.
READ MOREThe communication and marketing office at a community college remains busy no matter the season. There’s no downtime, really. Media requests don’t wait, and messages on social media can’t wait. We’re on a go-go-go schedule.
READ MOREKeeping it short, sweetheart (KISS), in communication is the key to grabbing and keeping your target audience’s attention. Whether it’s a brochure, flyer or postcard, individuals want to be able to skim information to understand what they’re to do and learn how the information will benefit them.
READ MOREPlan B. It’s a necessity when it comes to communication and marketing. Picture this – you’ve arranged for a live remote with your local TV station in the early morning hours at one of your campuses. Everything’s been taken care of … except for the rain that wasn’t expected.
READ MORENCMPR members who have attended a district or national conference have likely had the opportunity to hear Pam Cox-Otto speak. She co-founded Interact Communications, and she often talks about how we can do our jobs better by looking at the barriers keeping us from that goal. One of her ideas has always struck me as particularly helpful: nontransactional marketing.
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