Category Archives: Marketing

“C” What New Marketing is All About

by Jackie Watson – Kentucky Community and Technical College System – Versailles, KY
Five years ago marketers could start a campaign with no more than a gut instinct on creative design and a target audience group, then sit back and wait for the results to come in. Sorry, Charlie. That’s not how it works anymore.


What is Arc Voltage? Find Your Content Experts.

by Linnie S. Carter, PH.D, APR and Megan Hoose – HACC, Central Pennsylvania’s Community College – Harrisburg, PA
Colleges’ marketing and communication departments cannot be the keeper of all knowledge – or know every single detail about all of the college’s programs. We need content experts to help us by laying the foundation.


How Do You KISS?

Keeping it short, sweetheart (KISS), in communication is the key to grabbing and keeping your target audience’s attention. Whether it’s a brochure, flyer or postcard, individuals want to be able to skim information to understand what they’re to do and learn how the information will benefit them.