Category Archives: Marketing

Give it away, give it away now.

by Jeff Ebbing – Southeastern Community College – West Burlington, IA
The holiday season is in full swing and if you’re like me, your brain is in a constant anxiety loop of frantically trying to wrap up that big project (or three) before the all-staff holiday potluck and trying to get everything ready at home in anticipation of the big family love-food-gift-fest. It’s a LOT.


Marketing Inspiration From the Great State Fair of Texas

by Stacie Sipes – Navarro College – Corsicana, TX
On our journey to the District 4 Conference in Colorado Springs, the Navarro College team made a pit stop at the great State Fair of Texas. Beyond team building and indulgence in the latest fried food creations, this annual excursion serves as a source of inspiration for all of us in the marketing office.


How One College Decided to Focus on Its First-Gen Students

by Jennifer R. Young – SouthWestern State College – Fort Meyers, FL
College is complicated. Bursar. Registrar. FAFSA. Prerequisites. Credit hours. The jargon alone is difficult to understand. Then add in admission requirements, enrollment processes and financial aid forms, and applying to college can be overwhelming to anybody.