by Jackie Watson – Kentucky Community and Technical College System – Versailles, KY
Five years ago marketers could start a campaign with no more than a gut instinct on creative design and a target audience group, then sit back and wait for the results to come in. Sorry, Charlie. That’s not how it works anymore.
As the economy improves and community college enrollments decline across the country, it’s always a challenge to find new ways to reach out to future students. Meeting our audiences where they live – namely online – is now more important than ever. Geofencing is a great tool.READ MORE
In the last few months, there have been commercials for a particular company that have caught my eye. When they come on, not only will I not turn the channel, I’ll come running in from another room when I hear one.READ MORE
If you saw a bright orange box with a photo of an athlete on it, you’d know even without seeing the name that it was Wheaties cereal. If you saw the distinctive swish logo on a pair of sneakers, you wouldn’t need the name to know Nike made those shoes.READ MORE