Category Archives: Recruitment and Retention

How One College Decided to Focus on Its First-Gen Students

by Jennifer R. Young – SouthWestern State College – Fort Meyers, FL
College is complicated. Bursar. Registrar. FAFSA. Prerequisites. Credit hours. The jargon alone is difficult to understand. Then add in admission requirements, enrollment processes and financial aid forms, and applying to college can be overwhelming to anybody.


It’s Not Always About Enrollment

NCMPR members who have attended a district or national conference have likely had the opportunity to hear Pam Cox-Otto speak. She co-founded Interact Communications, and she often talks about how we can do our jobs better by looking at the barriers keeping us from that goal. One of her ideas has always struck me as particularly helpful: nontransactional marketing.