by Linnie S. Carter, Ph.D., APR and Megan Hoose – HACC, Central Pennsylvania’s Community College – Harrisburg, PAREAD MORE
by Jeff Ebbing – Southeastern Community College – West Burlington, IA
I don’t know about you, but I packed a LOT into my summer. We put 8,492 miles on my wife’s tiny Ford Fiesta (and I likely rounded down) as we traversed no less than eight states over a two-month period.
HACC, Central Pennsylvania’s Community College, is a household name in our region. This means that after we’ve turned off our work brains in the evenings or on the weekends, we regularly run into people who have a connection to the school or are curious to know more.READ MORE
NCMPR members who have attended a district or national conference have likely had the opportunity to hear Pam Cox-Otto speak. She co-founded Interact Communications, and she often talks about how we can do our jobs better by looking at the barriers keeping us from that goal. One of her ideas has always struck me as particularly helpful: nontransactional marketing.READ MORE
It’s a relatively well-known fact among marketing professionals that the cost of recruiting a new customer is up to five times the cost of keeping an existing one.READ MORE
“Why do we love the sea?” once wrote the painter Robert Henri. “It is because it has some potent power to make us think things we like to think.”READ MORE
As the economy improves and community college enrollments decline across the country, it’s always a challenge to find new ways to reach out to future students. Meeting our audiences where they live – namely online – is now more important than ever. Geofencing is a great tool.READ MORE