by Linnie S. Carter, Ph.D., APR – HACC, Central Pennsylvania’s Community College – Harrisburg, PA
What is the point of raising money if you are not using it to change your stakeholders’ lives?
by John J. “Ski” Sygielski, Ed.D. and Linnie S. Carter, Ph.D., APR – HACC, Central Pennsylvania’s Community College – Harrisburg, PA
Time-tested suggestions for interacting with donors.
by Linnie S. Carter – HACC, Central Pennsylvania’s Community College – Harrisburg, PA
Sponsorship opportunities are a great way for businesses and other organizations to gain exposure, promote their organization, increase their brand awareness, promote their commitment to education and maximize and stretch their marketing dollars.
by Anne Krueger – Grossmont-Cuyamaca Community College District – El Cajon, CA
This summer, like every summer, my big project at work is putting together the district’s annual report. But my work on the report doesn’t begin in June. It’s something I think about every day of the year.
“Make hay while the sun shines,” a 16th-century English proverb, is good advice for today’s marketing communication professionals in higher education.
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