"I have just one word for you, Kathy …’WinFax.’” Well, that’s not exactly how my NCMPR story started, but it was close.
READ MOREThis month marks my five-year anniversary as communications and public information director at the Grossmont-Cuyamaca Community College District in eastern San Diego County, California.
READ MOREMarketing and communication specialists at community colleges are like superheroes who are trying to increase enrollment in a single bound, all while budgets are getting cut faster than a speeding bullet.
READ MOREIt’s a relatively well-known fact among marketing professionals that the cost of recruiting a new customer is up to five times the cost of keeping an existing one.
READ MORE“Why do we love the sea?” once wrote the painter Robert Henri. “It is because it has some potent power to make us think things we like to think.”
READ MOREThere are few things worse in our workday than a bad meeting. When I’m at a meeting that isn’t going well, my mind wanders. I start thinking about all the work I could be doing at my desk or what I’ll be making for dinner tonight.
READ MORE“M” is for Michigan! And when you visit the quintessential and charming college town of Ann Arbor, the big gold “M” of the University of Michigan stadium won’t let you forget it. The “M” is a symbol of pride seen everywhere, but as it turned out, “M” is also for “motivation,” “memories” and “making connections” thanks to a stellar conference program presented by talented district director Kayte Hamel and the District 3 team.
READ MOREThe ongoing demand for digital content – video, social media, and online and mobile advertising – continues to be a challenge for many community colleges. Limited resources, shrinking budgets and small staff sizes make it difficult to keep pace in a world where traditional and online campaigns must seamlessly align, and marketing content has to be produced on a continual basis just to stay competitive.
READ MOREA few months ago the email below was forwarded to me. It’s marketing spam. I’m sure a lot of you (or your web people) receive similar emails on a regular basis, so I want to point out where this email succeeds and where it fails. Hopefully, this will give you a better idea of whether to take action or ignore it.
READ MOREThere’s no place like home – or so Dorothy said. If you swap out the yellow bricks for red wine varietals, the sentiment works pretty well for my visit to Walla Walla, Washington, and the District 7 conference, my home district. We’re a smaller but special group that hails from the northwest corner of the U.S. and western Canada, where there are fewer community colleges but a mighty talent base of communicators.
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