by Anne Krueger – Grossmont-Cuyamaca Community College District – El Cajon, CA
This summer, like every summer, my big project at work is putting together the district’s annual report. But my work on the report doesn’t begin in June. It’s something I think about every day of the year.
by Linnie S. Carter, PH.D, APR and Megan Hoose – HACC, Central Pennsylvania’s Community College – Harrisburg, PA
Colleges’ marketing and communication departments cannot be the keeper of all knowledge – or know every single detail about all of the college’s programs. We need content experts to help us by laying the foundation.
by Christine Payton – South Louisiana Community College – Lafayette, LA
Branding isn’t usually the first thing that comes to mind when you make a trip to the emergency room. One recent trip to the ER with my dad, however, had me thinking all about branding – after I knew he’d be OK, of course!
Gallup (which runs CliftonStrengths) dives deep into how to maximize each of your strengths and how to work around it if particular strengths are a “lesser theme” for you (Gallup never talks about weakness or being bad at anything). Not seeing “Maximizer” as a top five strength doesn’t mean someone doesn’t strive for excellence – it just means that they may not be as selective about how they direct their energy.
READ MOREHACC, Central Pennsylvania’s Community College, is a household name in our region. This means that after we’ve turned off our work brains in the evenings or on the weekends, we regularly run into people who have a connection to the school or are curious to know more.
READ MOREThose of us who work in academia often take for granted that everyone else understands all the terms we use.
READ MOREIf the culture at your college is anything like that at mine, then the marketing office is occasionally looked at as “The Fixer” – that sometime superhero who’s called upon to repair all sorts of ills.
READ MOREPlan B. It’s a necessity when it comes to communication and marketing. Picture this – you’ve arranged for a live remote with your local TV station in the early morning hours at one of your campuses. Everything’s been taken care of … except for the rain that wasn’t expected.
READ MOREAs the director of marketing and public relations at Southeast Kentucky Community & Technical College (SKCTC), I’m often at events with camera in tow ready to record special moments. Graduation day is one of the highlights of the year. There’s nothing I love more than capturing great shots of happy graduates and proud families.
READ MOREMarketing and communication specialists at community colleges are like superheroes who are trying to increase enrollment in a single bound, all while budgets are getting cut faster than a speeding bullet.
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