Many community colleges spend a significant amount of their marketing budget each year on media monitoring services like Cision or Meltwater, and for several years our institution was no exception. But over time the weaknesses of said systems became obvious. For example, media monitoring software + Is expensive, costing thousands of dollars per year. + … Do you really need to spend money on media monitoring services?
READ MOREby Dr. Lane Glenn – Northern Essex Community College – Haverhill, MA
During crises, like the current coronavirus pandemic, the differences between community college students and students at America’s private and public flagship universities can be staggeringly difficult to reconcile.
by Steve Robinson, Ph.D. – Owens Community College – Perrysburg, OH
Our efforts to move our college through the COVID-19 response with the least disruption to our mission of student and community success will be a long-term effort.
by Linnie S. Carter, Ph.D., APR, and M. Pamilla Saylor – HACC, Central Pennsylvania’s Community College – Harrisburg, PA
Preparation is the key to confidence, even in the midst of fast-breaking events. If you do your job right, your college executives will instinctively know how to handle the media.
I recently got some questions from a reporter about a recent hire at one of our colleges. Although we knew we’d done nothing wrong, we fretted about the tone of the questions and feared we were facing a negative story. Some wanted to put off responding to the reporter. We promptly answered the reporter’s questions.
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