by Warren Epstein – Pikes Peak State College – Colorado Springs, CO
Pikes Peak Community College recently changed its name to Pikes Peak State College. With a name change comes a number of questions for the marketing team.
by Dave Murray – Grand Rapids Community College – Grand Rapids, MI
It started after we heard from a student who received a letter from the college after applying: “Have I been accepted?” she said. “I can’t tell.”
by Christine Payton – South Louisiana Community College – Lafayette, LA
Branding isn’t usually the first thing that comes to mind when you make a trip to the emergency room. One recent trip to the ER with my dad, however, had me thinking all about branding – after I knew he’d be OK, of course!
by Ellen Davis – Temple College – Temple, TX
When our college rolled out a new logo last year, many things needed to be changed – including our faculty/staff nametags.
Establishing a consistent brand across campus can be difficult, especially when your athletic department uses a logo that’s different from the one the rest of the college uses.
READ MOREHACC, Central Pennsylvania’s Community College, is a household name in our region. This means that after we’ve turned off our work brains in the evenings or on the weekends, we regularly run into people who have a connection to the school or are curious to know more.
READ MOREIf you saw a bright orange box with a photo of an athlete on it, you’d know even without seeing the name that it was Wheaties cereal. If you saw the distinctive swish logo on a pair of sneakers, you wouldn’t need the name to know Nike made those shoes.
READ MOREDo you know what people say about your college? Do your faculty and staff put customer service first? For word of mouth marketing to work, there needs to be both an external and internal focus.
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