Author Archives: NCMPR


A Recap of AACC’s Fall 2013 Meeting

This was my third commission meeting and I have to admit, the meetings have been surprisingly fun and enriching. After all, how often do we as communications professionals have the opportunity to sit in a room full of college presidents and hear exactly what they are thinking? The good news is they think highly of NCMPR and what we do.

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Last Stop, District 3: Happy Trails to You …

As hectic as my travels to the seven district conferences were, now that they’re over, I miss it! I have put off writing my final blog because when I do, it means it’s really over. The last stop on my whirlwind tour was Columbus, Ohio – home of Ohio State, Buckeye candy, and a dome-less state capitol building.

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Marketing 101: Know your audience. The end.

A few years ago, Nash Community College realized the need for something fresh and bold. It was time for us to get creative, to stop doing all of the talking, to really get to know our audiences, and most importantly, to listen to them. We needed to let our students, alumni, friends and community tell our story.

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Tips for Dealing With the Media

I recently got some questions from a reporter about a recent hire at one of our colleges. Although we knew we’d done nothing wrong, we fretted about the tone of the questions and feared we were facing a negative story. Some wanted to put off responding to the reporter. We promptly answered the reporter’s questions.

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It’s All About the Opportunity

Just more than a year ago, I made the decision to leave my position as an assistant director in the communications office at a mid-size university (17,000 students) to establish a public relations office at South Louisiana Community College (7,000 students). I’ve been asked many times why I would leave a larger, more-established institution with a communications staff of seven for a smaller, much-younger community college with a staff of one.

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