We all want to engage our students a little bit more. After all, we want them to stick with their studies to make it to graduation on time. We want them to enjoy college life. We ultimately want them to become alumni who give back to the college.
READ MOREI wanted to tell you about a fun thing we did recently at our college district that turned out well. I feel an obligation to pass this on to my NCMPR colleagues because I totally stole the idea from NCMPR.
READ MORESummer is always a great time to recharge the work batteries, or so it seems. Yes, those in public relations are always thinking about the next big project or managing the crisis of the day. But every once in a while, it’s nice to reconnect with colleagues and get refocused.
READ MOREEarlier this month, I participated in my first graduation at my college. As the years pass on, I will remain at the college, and the amazing students I get to serve will move on, out and up. I consider that the single biggest, unexpected perk of this job — the connections I make with students.
READ MORECommunity college public information officers can only be as good as the relationship they have with their CEOs. PIOs who are out of the loop and not valued as important members of their college’s leadership teams won’t be effective or able to respond quickly when the media calls.
READ MOREI single-handedly manage 10 Facebook pages, a Twitter feed and Instagram account. That sounds like a lot for one person, but with the right tools and guidelines in place, social media is fun, informative and engaging and will impact the way your college is perceived more than you realize.
READ MOREIf you missed the session on media relations and getting your message out at NCMPR’s national conference, you can thank me later for this blog.
READ MOREWhat can the Olympics teach us about community college marketing? In a world of universal awesomeness, superlatives are meaningless.
READ MOREHard to believe it’s February already. Did you make a New Year’s resolution for 2014? Want to shrink your waistline or maybe advance your career? Have you already broken it? You aren’t alone. I just read an article in Forbes that says only 8 percent of people who make resolutions achieve them. Ouch! Can that be right?
READ MOREAfter spending eight years as a features reporter for two Midwestern newspapers, I found myself no longer a reporter but a marketing professional at Ivy Tech Community College Northeast. The two careers require many of the same skills. One way my journalism background helps me in my current position is that I have an eye for what would make a good story.
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