The three most important steps to starting a blog involve audience, goals and promotional efforts. This is the first in a three-part series to help anyone who wants to start a blog but doesn’t know where to begin.
READ MOREWe had a brand crisis at Bristol Community College in Massachusetts. This brand crisis led to an identity crisis and, subsequently, a communications crisis.
READ MOREWith limited PR and marketing budgets, it’s important that we use those funds responsibly and strategically. That means hiring high-performers, using effective strategies and tactics, and hiring the right PR and marketing firm.
READ MORESo this was my week (and I am not making any of this up)
READ MORELeading small teams can be a big undertaking. Whether you’re conducting meetings or managing team morale, it’s delicate work when only a few people are around the table.
READ MOREAt HACC, Central Pennsylvania’s Community College, we are fortunate to have an Office of College Advancement team full of high performers. We also have a secret weapon.
READ MOREEarlier this month, I caught the newest installation of Katniss’ adventures in “The Hunger Games: Mockingjay, Part 1.” I expected to love the film, as I find her story fascinating and the previous two movies grabbing. I did not expect to find a lesson in Marketing 101.
READ MOREHACC, Central Pennsylvania’s Community College, is celebrating its 50th anniversary. The year-long celebration was truly collaborative and included all of our stakeholders, including students, employees, alumni, board members, donors and the media.
READ MOREThis past summer, a philanthropic movement took the world by storm when anonymous donors started leaving cash for others to find. I wondered what motivated these anonymous people to change strangers’ lives with these random acts of kindness. An idea then occurred to me. Why can’t HACC, Central Pennsylvania’s Community College, do the same thing?
READ MOREOn a recent trip to Barnes and Noble, I came across the journalist’s manifesto on the bargain table: "On Writing Well: The Classic Guide to Writing Nonfiction," by William Zinsser. Somehow during j-school, I never read this. But I heard about it, lots.
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