As the director of marketing and public relations at Southeast Kentucky Community & Technical College (SKCTC), I’m often at events with camera in tow ready to record special moments. Graduation day is one of the highlights of the year. There’s nothing I love more than capturing great shots of happy graduates and proud families.
READ MOREMarketing and communication specialists at community colleges are like superheroes who are trying to increase enrollment in a single bound, all while budgets are getting cut faster than a speeding bullet.
READ MOREA few months ago the email below was forwarded to me. It’s marketing spam. I’m sure a lot of you (or your web people) receive similar emails on a regular basis, so I want to point out where this email succeeds and where it fails. Hopefully, this will give you a better idea of whether to take action or ignore it.
READ MOREIt’s been said that showing gratitude is one of the simplest yet most powerful things humans can do for each other. Employees at South Louisiana Community College are proving this to be true Thursday after Thursday.
READ MORERecently, I watched a Tony Hsieh, (CEO of Zappos) presentation. The presentation left me feeling inspired and excited. It also got me to reflect more deeply about the culture at Oakland Community College. Have you asked yourself that question – What is the culture at your college?
READ MOREJust more than a year ago, I made the decision to leave my position as an assistant director in the communications office at a mid-size university (17,000 students) to establish a public relations office at South Louisiana Community College (7,000 students). I’ve been asked many times why I would leave a larger, more-established institution with a communications staff of seven for a smaller, much-younger community college with a staff of one.
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