by Dave Murray – Grand Rapids Community College – Grand Rapids, MI
It started after we heard from a student who received a letter from the college after applying: “Have I been accepted?” she said. “I can’t tell.”
by Jennifer R. Young – SouthWestern State College – Fort Meyers, FL
College is complicated. Bursar. Registrar. FAFSA. Prerequisites. Credit hours. The jargon alone is difficult to understand. Then add in admission requirements, enrollment processes and financial aid forms, and applying to college can be overwhelming to anybody.
by Jaclyn Y. Garver – NCMPR National Office – Fort Wayne, IN
Of all the things the coronavirus has ruined, perhaps one of the most frustrating for community college marketers is that former messaging simply doesn’t make sense anymore.
by Jeff Ebbing – Southeastern Community College – West Burlington, IA
Comes now the thrilling conclusion of the epic Marketing Guy trilogy, The Physics of Adult Student Marketing.
by Jeff Ebbing – Southeastern Community College – West Burlington, IA
This is part 2 of what will soon become required reading in all business schools: How to use Newton’s laws of motion to be a better marketer.
by Jeff Ebbing – Southeastern Community College – West Burlington, IA
I don’t know about you, but my college is starting to feel like junior high. Everyone here looks like they’re 12. When did that happen?
by Linnie S. Carter, Ph.D., APR and Megan Hoose – HACC, Central Pennsylvania’s Community College – Harrisburg, PA
READ MOREby Jeff Ebbing – Southeastern Community College – West Burlington, IA
I don’t know about you, but I packed a LOT into my summer. We put 8,492 miles on my wife’s tiny Ford Fiesta (and I likely rounded down) as we traversed no less than eight states over a two-month period.
HACC, Central Pennsylvania’s Community College, is a household name in our region. This means that after we’ve turned off our work brains in the evenings or on the weekends, we regularly run into people who have a connection to the school or are curious to know more.
READ MORENCMPR members who have attended a district or national conference have likely had the opportunity to hear Pam Cox-Otto speak. She co-founded Interact Communications, and she often talks about how we can do our jobs better by looking at the barriers keeping us from that goal. One of her ideas has always struck me as particularly helpful: nontransactional marketing.
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