by Ellen Davis – Temple College – Temple, TX
While I frequently get good marketing ideas from other colleges, I also think we need to look to the commercial sector for inspiration.
by Linnie S. Carter, Ph.D., APR, and M. Pamilla Saylor – HACC, Central Pennsylvania’s Community College – Harrisburg, PA
Preparation is the key to confidence, even in the midst of fast-breaking events. If you do your job right, your college executives will instinctively know how to handle the media.
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