College CEOs and Social Media

by Kyle Schwarm
Wisconsin Technical College System
Madison, WI

In April, I had the pleasure of co-presenting a session on Shaping the Community College Social Media Strategy at the annual convention of the American Association of Community Colleges. We had a strong turnout of roughly 50 college executives, who came to the session with positive attitudes and a readiness to learn how colleges can include social media in their marketing mix. This session provided a great opportunity to survey CEOs on their perceptions of social media and to what extent it is being used at their colleges. Overall, the ad-hoc, unscientific survey revealed that while many two-year colleges are doing well with social media, many colleges still have a long way to go to engage the general public through these new communication channels.

We found that only 18 percent of the respondents said they are confident that they are doing a better job with social media than the competition. More colleges may be doing better at this, but the executive teams aren’t aware of it. Either way, there’s work to do here. How can NCMPR help? More on this in my next Counsel article.


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