With limited PR and marketing budgets, it’s important that we use those funds responsibly and strategically. That means hiring high-performers, using effective strategies and tactics, and hiring the right PR and marketing firm.
READ MORESo this was my week (and I am not making any of this up)
READ MORELeading small teams can be a big undertaking. Whether you’re conducting meetings or managing team morale, it’s delicate work when only a few people are around the table.
READ MOREAt HACC, Central Pennsylvania’s Community College, we are fortunate to have an Office of College Advancement team full of high performers. We also have a secret weapon.
READ MOREEarlier this month, I caught the newest installation of Katniss’ adventures in “The Hunger Games: Mockingjay, Part 1.” I expected to love the film, as I find her story fascinating and the previous two movies grabbing. I did not expect to find a lesson in Marketing 101.
READ MOREHACC, Central Pennsylvania’s Community College, is celebrating its 50th anniversary. The year-long celebration was truly collaborative and included all of our stakeholders, including students, employees, alumni, board members, donors and the media.
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